Helping Fitness Companies Go Farther, Faster
Investing and Consulting with Purpose
We’re the first company to work with fitness and wellness startups as both investors and consultants to build long-term foundations for sustainable success.
Who We Are
We’ve spent our careers working in and growing fitness businesses and discovered two problems: founders seldom have the resources they need for success, and consultants don’t always have a stake in the game.
We know that when fitness and wellness businesses succeed, people have more ways to lead healthier, more meaningful lives. That’s why we partner with exciting, ambitious startups to help bridge the gap between better businesses and better lives.
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Jim Crowell
Competitive Strategy, Financials, Operational Excellence, Executive Coaching
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Jason Crowe
Revenue, Partnerships and Sales, Team Quality and Growth Strategy