Helping Fitness Companies Go Farther, Faster

 

Investing and Consulting with Purpose

We’re the first company to work with fitness and wellness startups as both investors and consultants to build long-term foundations for sustainable success.

 

Aligning Founders, Consultants, and Investors

Fitness and wellness founders face complex challenges growing their businesses. We ensure your company is structured to scale, help you improve products and customer experiences, and strengthen your marketing infrastructure to grow faster, farther.

 

Consulting With Authentic Ambition

As growth consultants, we help small businesses pave the rocky startup pathway—but we don’t just show up to point out your problems. We get in the ring with you and help you solve them, so that collectively we learn, grow and positively impact those around us.

 

Investing in Purpose-Driven Startups

More great fitness companies mean a brighter future; but the quest to change the world isn’t so easy. We accelerate companies who are willing to accept the challenge—so that together—we can help people enjoy fitness by growing compounding returns.

Who We Are

We’ve spent our careers working in and growing fitness businesses and discovered two problems: founders seldom have the resources they need for success, and consultants don’t always have a stake in the game. 

We know that when fitness and wellness businesses succeed, people have more ways to lead healthier, more meaningful lives. That’s why we partner with exciting, ambitious startups to help bridge the gap between better businesses and better lives.

  • Jim Crowell

    Competitive Strategy, Financials, Operational Excellence, Executive Coaching

  • Jason Crowe

    Revenue, Partnerships and Sales, Team Quality and Growth Strategy

Some Companies We’ve Invested In