Let me tell you about The Crazy 8.

When we started The SageHouse, one of our ambitions was to be among the best connected to the trends impacting the fitness and wellness industry.

This notion felt very important to our success in consulting and investments but was equally daunting. The industry is broad, multi-faceted, and uniquely emotional; above all else, its pace of change is only accelerating.  

How would we understand, in real-time, all of the macro and micro variables and the impact that even small changes would have on their interconnectedness?  

One Friday night, I started writing notes on a pizza box while cleaning up after the kids were asleep. This would become the first iteration of what we lovingly now call The Crazy 8.  

We've assembled a group of 15 industry executives (it started as 8 but continues to grow) from FitTech, equipment manufacturers, education companies, club chains, corporate wellness, and thought leaders from around the globe. Every week I meet with at least two members of the Crazy 8 to talk about trends, insights, and ideas from each person's perspective within the fitness and wellness industries.  

The result of these conversations fuels our thinking.

It helps us understand the industry's direction and what levers influence its trajectory and speed. This enables us to more effectively service our clients and make better-informed investment decisions. 

The value to The SageHouse and The Crazy 8 members will only continue to expand over time, and we’re all excited to see where it goes.   

Now that you know the origins and purpose of this project, we hope you'll follow along at The SageHouse, where from time to time we'll share some of the gold nuggets from the influential leaders participating in The Crazy 8.

We promise it won't be on the back of a pizza box.