Behind the Brand

The story begins with three passionate people with deep fitness industry roots started crafting a vision of their next career chapters. 

We naturally connected on many things: authenticity, the unwavering desire to help people, passion, process, and fun. Combined with our collective functional experience, we formed a solid, comprehensive offering and knew the ride was worth going on together. 

When we created The SageHouse, we wanted to develop an idea more impactful than the three founders. We all loved the thought of a place where people came together to build knowledge, collaborate, improve, and metaphorically break bread. 

Naming a company can be challenging, so we held a series of workshops that allowed us to dig into our purpose, brand personality, and vision for the company.

We wanted something that felt natural and organic yet embodied our collective commitment to excellence, support, and continuous improvement. 

We instantly loved the idea of leaning into sage for inspiration - organic, natural, aspirational, and the duality between a healing herb and guiding wisdom felt right. We also loved the idea that a house provides structure, support, security, and a community.  

We all believed that many founders would gravitate towards reprieve and support from the turbulent waters of startup life. We know that success takes time, but by bringing the right people and resources together, our ability to be that beacon of wisdom would shine bright.

Ultimately, we all agreed that business and life are better when you love what you do.

We came together to help passionate fitness founders change the world–by profoundly understanding their purpose and audience, leveraging their strengths and competitive advantages, placing customer experience at the forefront of every decision, and most of all, having a considerable amount of fun.  

Welcome to The SageHouse.